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Direct Mailing

A personalised letter, i.e. the letter with the name of the addressee, the core of direct mail, evolves the feeling of uniqueness in the addressee and establishes the basis for more personal relationship between the sender and the addressee. It is the ideal medium for direct addressing of a potential client and allows for the introduction of principal characteristics of the offer.

Promotional and informative materials in the form of leaflets, catalogues or currently ever more required highly effective non-traditional and creative solutions are part of the mail. There is always enough room to provide necessary offer-related information in these materials.

The success of direct mail depends on many factors – from the well-written text, adequately created slogan, attractive and tasteful graphic design, high-quality print to the properly selected and designed envelope. These are just some of the most important features of direct mail.

As it is in every sector of advertising and marketing, direct mail communication follows its specific rules and trends. These must be respected if the campaign is to achieve the objective.

DIMAR Slovakia Ltd, the specialist in direct communication, designs and executes direct mail campaigns for its clients either in separate campaigns or as a part of the projects employing various communication tools.

Our Graphic and Creative Department, Department for Personalization, printers with the capacity of 150,000 A4 formats/day as well as highly productive lettershop where letters and parcels in the capacity of 120,000 articles/day are packed, completed and send out provide our clients enough possibilities and freedom to materialise even the most demanding direct mail campaigns.