Restaurant for your „business“
The aim of the campaign was in attracting top clients from companies located near the restaurant and business centres, which shall attract other VIP clients.
The accompanying letter of non-traditionally designed format (diminished DL format) included briefly introduced steak&whisky bar with offer of exclusive partnership by membership in VIP club. Advantages of membership (collection of points, partnership in foundation Dobrý Anjel - 1% from each account amount, advantages also for family members) were specified in more details in fold out brochure which part besides general business conditions of membership represented also application form (tear-off application voucher to instant filling-in). DL envelope was from creative paper. Emphasis of exclusive offer was represented by 50% discount voucher for meals in restaurant and embossed VIP member card with name of addressed potential club member (stick-in in the brochure).
From the point of volume the campaign belonged to the smaller ones executed campaigns in last year. But it belongs to very successful address mailing. This is mainly expressed in numbers, from sent addressed mailing in total of 1300 data 900 members were registered in the club, i.e. 69%. Even more interesting from this number is 70% of active members, i.e. those, who actively use advantages of membership.