Facts about direct mail
Direct mail generates the best inbound leads. Let's go over the facts, because the numbers don't lie. This surprising information about direct mail can also be a little shocking!
Did you know that 40% of consumers try a new company after reading direct mail? For example, if a newsletter informs about a new restaurant in your area that offers a 10% discount, you will at least think about visiting it the next time you go out for dinner.
More than 70% of respondents say that direct mail is more personal than e-mail. It's easy to send out emails to reach the masses, but you need a little more effort to find someone's address and send a direct mail. This is double true in the case of personalised direct mail intended for a specific recipient. The more specific your offer to the recipient's needs, the more likely the recipient is to respond.
Consumers spend an average of 30 minutes reading their mail on various occasions, which makes direct mail a significant advantage over digital advertising. The average person spends less than one minute reading an email. This is the obvious advantage of your marketing offer when presented when you have the ideal attention of the recipient.
According to the Direct Marketing Association, direct mail advertising has an average return on investment of 13 to 1. The last fact may be the most surprising of all - people born around the turn of the millennium are actually the most sensitive to direct mail advertising. They are just entering the age of buying their own cars or investing in their first homes, and the best way to capture their attention with a helpful and informative offer is through direct mail.