Based on many years of experience, we will prepare a suitable target group for your activities according to your requirements. We will profile the source data and then segment them into specific groups from a number of characteristics we registered:
- business (company focus, subject of activity - OKEČ, or rather international NACE, ownership)
- size (turnover, number of employees, capital)
- geographical (regional classification, region, district, municipality based on population)
In case you have your own data, we can further analyse and process them in our systems. We will take care of their unification (homologation) and elimination of duplicates, comparison, sorting or updating - we will supplement them with data from the registers you need.
Our services within the comprehensive database marketing include:
- Databases B2B
Our portfolio includes regularly updated databases of companies and legal entities.
- Selection of target groups
By analysing and further segmenting of the databases, we will sort the most suitable contacts to address. We can use your customer data, databases from our portfolio or publicly available data as the database sources
- Processing, editing and management of client databases
If you have the collected customer data at your disposal, it is only the first step on the way to further marketing use. To achieve quality results, they need to be further properly analysed, systematised, interpreted and, last but not least, kept up to date. Our database specialists process your databases, fill in the missing information and update them at regular intervals.