Articles

The aim of the campaign was in attracting top clients from companies located near the restaurant and business centres, which shall attract other VIP clients.

The aim of the campaign was to facilitate and make potential customer access to information on offer more attractive.

Quite often we hear statements that direct mail as part of direct marketing is not working any more and this form will be replaced by direct email. What is the reality?

We have just completed the third big update of our B2B databases this year. Number of active trade licensers in Slovakia has reduced for the last year for almost 48.000!

With the current possibilities of online communication, e-mailing, social media and other channels, you can ask ... Is direct mail still effective? Although the cost of online has risen significantly in recent years and rather decreased for direct mail, this question is appropriate.

In recent years, we have witnessed the great development of technology, which has opened the door to innovations in direct mail. Let´s look together at the past, present and future of direct mail.

Direct mail generates the best inbound leads. Let's go over the facts, because the numbers don't lie. This surprising information about direct mail can also be a little shocking!

Content marketing generates 3 times more leads than traditional forms of marketing, but costs 62% less.